What is
Campari?

Campari is a bitter-sweet Italian aperitif known for its dark red color and unique flavor profile. It is made from a blend of herbs, spices, and fruit peels, particularly orange, which contributes to its distinct taste. Campari is often served as a standalone drink or as a key ingredient in various cocktails, including the Negroni and the Americano.

Origins & History

Campari originated in Italy in the 1860s in the home of Gaspare Campari, who first created the drink in his bar in Novara. The drink quickly gained popularity and has since become an iconic Italian spirit, recognized worldwide.

Taste & Texture

The taste of Campari is characterized by its bitter and sweet flavor, which is balanced by fruity notes, particularly from orange. It has a complex profile with hints of herbs and spices that make it a distinctive aperitif.

Ingredients

Water

Water is the primary ingredient used for dilution and helps balance the flavors in the drink.

Alcohol

Campari is made with approximately 25% alcohol by volume, typically sourced from distilled grain or fruit.

Herbs and Spices

A mix of various herbs and spices is used to create the signature bitter flavor of Campari, although the specific ingredients are a closely guarded secret.